Tuesday, June 10, 2008

The Future of Everyday Cook

Hello, everybody.

As many of you know, Everyday Cook is at a crossroads and may be closing toward the end of this month. As the Everyday Cook business model has evolved, it's become clear that the lunch restaurant is our shining jewel. Led by executive chef Brendan McCall and his amazing team, Everyday Cook has gained an impassioned following of foodies throughout Michigan and beyond. The daily changing menu and commitment to fresh, local ingredients is so special and unique that we just can't let that go without a fight.

When word filtered out recently that we were closing due to lack of capital funds to sustain our necessary growth, there was a genuine outpouring from the community. And those conversations got the wheels turning.

So here's the deal - we are weighing the idea of offering memberships to Everyday Cook at various levels with increasing benefits. Your membership and the influx of capital from the memberships would allow us to:

  • Streamline and upgrade the kitchen area for greater output.. Purchase additional refrigeration units to allow us to sell food and freshly prepared items to go.
  • Apply for and purchase a developmental liquor license so we can serve wine and beer, as well as offer wine tastings and wine classes.
  • Offer fixed-menu supper clubs.
  • Offer space to local growers to sell their products year round.
  • Update the restroom in our space so that our customers can use it.

So, you're wondering "how are these memberships going to work?" Glad you asked.

Lower level memberships would be offered in $250 increments -- starting at $250 and running up through $2,500, -- and then we will add an additional 10% of value to your membership. For example, a $1,000 commitment will get you $1,100 on an "Everyday" card that you can use at Everyday Wines and Everyday Cook (everything from lunches, wine, other beverages, specialty food items, dinners, wine classes, etc.).

If you have an Everyday Wines bag and get 10% off six bottles, your investment will go that much further. There will be some exceptions such as gratuity and items that we are selling for others and not keeping the proceeds (i.e. local farmers or local booksellers).

We'll also offer upper level $5,000 and $10,000 memberships that will include the opportunity to host complementary customized private dinner parties, the ability to use our event space, and members-only wine and food tastings. If you're interested, we'll fill you in on all the details.

We will spend the next week or so evaluating response to this idea. Ifyou are interested in the membership scenario, please let us know bydropping an email to everyday_wines@yahoo.com

Regardless of the outcome, Everyday Wines will continue to go strong. And, of course, no matter what happens with Everyday Cook, we still have two weeks to savor the best food in town.

From the folks behind the counter and in the kitchen at Everyday Cook

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